The missions are inspiring and concrete challenges capable of mobilising the entire productive ecosystem of the city.
The missions will revolve around 5 strategic axes linked to the Smart Tourism Destination: governance, innovation, technology, universal accessibility and sustainability in its three aspects: sociocultural, economic and environmental.
Sharing knowledge and data
Density and sustainability of the model
This collaboration project between CONTURSA (CONGRESOS Y TURISMO DE SEVILLA, S.A.) and the Pablo de Olavide University is a methodological initiative aimed at defining an integral synthetic indicator of the tourism situation, whose periodic updating will provide an overall view of the evolution of tourism activity in the city of Seville.
Big Data and Artificial Intelligence (AI) to analyse the interactions and behaviours of residents and tourists for the city’s tourism activities.
Application of Big Data and Artificial Intelligence (AI) to analyse the interactions and behaviour of the supply of tourist establishments in the destination in the face of changes in the variables that affect decision-making.
Design of an index to measure tourism sustainability in all its dimensions: economic, social and environmental. Through the use of data, 18 indicators grouped into 6 thematic areas will be worked on: perception of the destination, diversification of origin, temporal, territorial, motivational and level of expenditure.
Sevilla City Office and the Chair in Intelligent Tourism of the University of Seville jointly develop projects for the exchange of scientific knowledge and data for specific urban cases.
SIT collects, transforms, analyses and visualises global data and makes it available to the local tourism sector. Its mission is to improve strategic planning processes with predictive and diagnostic analyses. Integration, analysis and foresight.
It will also contribute to the integration of tourism into the ecological footprint to promote policies aligned with the ODS.
The analysis of tourism activity, through urban innovation, will allow the development of more economically efficient tourism models.
The office will work to control the density and sustainability of the model, mitigating the effects of increased flows or concentration of tourism activity.
A common city project that integrates residents and visitors with a triple objective of sustainability: social, economic and environmental.
Sevilla City Office and Smart Data (Datos Turismo Andalucía) jointly develop data collaboration projects that generate synergies within the Andalusian territory (working groups, data, analysis, projects).
